Locke also stresses that you can change the scale as and when you please depending on your mood.
The app, which can be downloaded from the app store is being rolled out in London, New York City and Los Angeles and has been backed by Whitney Wolfe, the co-founder of Tinder and CEO of Bumble – the dating app where women have to initiate the conversation.
"However, the traditional online dating sites are doing a good job with mobile." Most apps are complementary to existing web platforms.
The mobile platform encourages users to regularly flirt and keep up with incoming messages. "Perusing new platforms that don’t have a traditional site, like location-based app Meet Moi, means viewing new matches you haven’t seen before who might be your right click," Davis says.
Grindr, the most well-known existing app for gay men, and Tinder, where users can search for dates by gender, have long been associated with casual sex and hook-ups, although both apps have also been the foundation for many new millennial relationships.