Later, Dave Herman featured a "Bruce Juice" segment each morning.
John Lennon once stopped by to guest-DJ along with Dennis Elsas and appeared on-air several other times during his friend Scott Muni's afternoon slot.
The station's disc jockeys would broadcast in ways that bore out their personalities: Other well-known disc jockeys who worked at the station included Dennis Elsas, Carol Miller, Pete Larkin, brothers Dan Neer and Richard Neer, Jim Monaghan, Pam Merly, Thom Morrera, Meg Griffin, and John Zacherle.
Members of the Grateful Dead and other groups would hang out in the studio; Emerson, Lake & Palmer's visit to Muni's show is often credited for popularizing the group in America.
In addition to music, youth-oriented comedy recordings such as from Monty Python would also be aired.
The gimmick was unique and had not before been attempted anywhere in American radio.
The lineup of disc jockeys during this stunt included actress and TV personality Peggy Cass, Alison Steele (who stayed on to become the "Night Bird" on the progressive rock format), Rita Sands (later with WCBS Newsradio 880), Margaret Draper, Ann Clements, Arlene Kieta, Pam Mc Kissick, and Nell Bassett.
The original disc jockeys were Bill "Rosko" Mercer, who started on October 30, 1967; Jonathan Schwartz, who made his debut on November 16, 1967; and "the Professor" Scott Muni, who first appeared on November 18, 1967.