They find familiarity and routine boring, and will take a new route home just because it is different.Low scorers tend to feel uncomfortable with change and prefer familiar routines. As someone who traveled abroad extensively, staying away for a year while traveling without a clear destination or end point, this rings true.
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Good matches, even if told they weren't compatible, still connected but not as much as when they knew their actual compatibility.
In another experiment, Ok Cupid asked users to rate people's looks and personalities based on their profiles.
The dating site Ok Cupid confessed to experimenting with user matches, misleading them to believe they were compatible with people they weren't.